So what did I do with these interests you might wonder? Well, I pursued them from the moment they were hatched. They didn't seem like
reasonable pursuits to consider for a "grown up". But, I just kept doing
them until I made it to the "big time".
It wasn't my plan to become a
professional skateboarder or
an Art Director at culture-
influencing agencies. They
just seemed like the best
ways to get to keep doing
what I love. And with some
of the best in the world.
Originally from New Jersey
I fell off of my skateboard
all over the country before
ending up in Los Angeles.
Here I've developed a
fine balance of creating,
family-ing and skating.
Little me would be stoked.
Welcome to my website. I'm hoping to give you a feel for who I am and what I do. I'm pretty much a creative, art-type guy that loves skateboarding. And other stuff. But that's just the top line.
I've always thought that if there were three jobs I was meant to do art director would be one of them. I don't know what the other two are but I happen to have what it takes to be pretty good at creating ads. And while I love focusing on the visuals it's the ideas that drive me. The art part is wasted if there isn't a worthy, working concept to build on. I bring a level of thinking, taste and judgment that comes with the time spent developing advertising for demanding management and clients. As a creative I have consistently conceptualized, designed, presented and produced effective ads and campaigns in a variety of categories and mediums.
Digital, Outdoor, Alternative Media
In 2013 I found myself without a project to work on so I made one up. I combined my passions for art and skateboarding and started an Instagram page called @Sk8boardingsaves. I wanted to it to be more spontaneous than my ad work.
So I let go and let it evolve. It just needed to be 100% skateboarding and 100%
positive. I look at it as a brand and the product is the feed. It's a daily love letter
to skateboarding through my lens where I share my art and curated content.
I purposely keep things simple and try to offer a few moments a day of entertainment. My approach has attracted a loyal community of more than
fifty thousand. In 2017 I started the Sk8boardingsaves online store that offers merchandise featuring the original art that I post.
Making pictures excites me. It's fun, challenging and always new. Plus it's a great antidote to my creative job. I'm free to think as little or as much about what I'm
doing and what it means if anything. The act of creating is enough of a reason to
do it and the finished product is a bonus. I prefer to use Photoshop and the Procreate app along with the Apple Pencil on an iPad Pro for most of my art. It's
fast and flexible. After years of focusing mainly on skateboarding related imagery
I broadened my scope to basically anything. I started offering art prints, doing commissions and taking on illustration projects. I'm keeping it loose and always evolving. And most importantly I always have something to look forward to.