I'm a creative guy that makes ads, art and loves skateboarding.
So what did I do with these interests you might wonder? Well,
I practiced them obsessively. While these didn't seem like
reasonable pursuits to consider for a "grown up" I just kept doing
them until I made it to the "big time".
It wasn't my plan to become a
professional skateboarder or
a creative at culture-
influencing agencies. It was
the best way to get to keep
doing what I love. And with
some of the best in the world.
Originally from New Jersey
I fell off of my skateboard
all over the country before
ending up in Los Angeles.
Here I've developed a
fine balance of creating,
family-ing and skating.
Little me would be stoked.
I've always thought that if there were three jobs I was meant to do advertising creative would be one of them. I don't know what the other two are but I happen to have what it takes to be pretty good at creating ads. And while I love focusing on the visuals it's the idea that drives me. So much so that I've always been writing as well as art directing. Besides, the art part is wasted if there isn't a worthy, working concept to build on. I bring a level of thinking, taste and judgment that comes with the time spent developing advertising for demanding management and clients. As a creative I have consistently conceptualized, designed, presented and produced effective ads and campaigns in a variety of categories and mediums.
TV / Film
Digital, Outdoor, Alternative Media
In 2013 I found myself without a project to work on so I made one up. I combined my passions for art and skateboarding and started an Instagram page called @Sk8boardingsaves. I wanted to it to be more spontaneous than my ad work.
So I let go and let it evolve. It just needed to be 100% skateboarding and 100%
positive. I look at it as a brand and the product is the feed. It's a daily love letter
to skateboarding through my lens where I share my art and curated content.
I purposely keep things simple and try to offer a few moments a day of entertainment. My approach has attracted a loyal community of more than
fifty thousand. In 2017 I started the Sk8boardingsaves online store that offers merchandise featuring the original art that I post.
Making pictures excites me. It's fun, challenging and always new. Plus unlike advertising I'm free to think as much or as little about what I'm doing and if it even means anything. The act of creating is enough of a reason to do it and the finished product is a bonus.
I prefer to use Photoshop and the Procreate app along with the Apple Pencil on an iPad Pro for most of my art. It's fast and flexible. After years of focusing mainly on skateboarding related imagery I broadened my scope to basically anything. I started offering art prints, doing commissions and taking on illustration projects.
I'm always evolving. And most importantly having fun.